Track the questions your clients care about. See when selected AI answers mention or cite them, and inspect the sources behind each result.
Know what each metric tells you before you put it in a client report.
Track relevant questions and see which answers link to a client page as a source.
Find citation gaps and choose pages to improve.
Compare brand mentions in tracked answers. A mention names the client; a citation also uses a client page as a source.
Compare brand presence across topics and competitors.
Referral reporting shows visits attributed to AI services. It is a separate signal from citations and automated crawler requests.
Report visits separately from citations and crawler activity.
Evidence from sampled answers
A mention can appear without a source link
A site visit is separate from a tracked answer
An illustrative scorecard for the fictional Northwind Cycles. Each metric answers a different reporting question.
Prompt selection, cadence, assistant coverage and how to interpret sampled results.
From question to evidence
Where can I get my bike serviced?
Match source links to the client’s pages.
A client page used as a source counts as a citation. A name alone is a mention.
Clean HTML they can read. Separate answer tracking is not available yet.
How tracking runs
Live answers with web search, in the client’s market and language.
Sampled answers, not every conversation. Crawler visits and AI referrals are measured separately.
Small samples are less certain.
Mentions can be positive, neutral or negative.
Where the client appears in an answer.
Two Google surfaces, measured separately.
Sample Three illustrative answers about the fictional Northwind Cycles.
The client is not in the answer at all.
“Bike service options include Competitor A and Competitor B.”
Review the question and its sources for content gaps.
The client is named, but no client page is a source.
“Bike service options include Northwind Cycles.”
This records a brand mention, not a client source link.
One of the client’s own pages is a source in the answer.
“Northwind Cycles offers bike service in Seattle.”
The reader has a source link. A visit is measured separately.
See which services we track and how. Grok and Copilot can read the improved HTML, but their citations are not tracked yet. Tracking coverage follows your plan.
Clean HTML is readable for Grok and Copilot. Citations from Grok and Copilot are not tracked yet.
Search index, answer-time fetch and training are separate bots · prompt tracking
Search, answer-time fetch and training are separate bots · prompt tracking
Index crawler and answer-time fetch · prompt tracking
Read through Googlebot; Google-Extended is a training control in robots.txt, not a crawler · prompt tracking
The summary above the blue links · tracked per keyword
Google’s conversational answers · tracked separately from Overviews
Review search positions and link authority alongside AI visibility.
Rankings & keywords
Follow Google and Bing positions. Find keyword gaps and pages competing for the same search.
Links & authority
Review referring domains, new and lost links. Find opportunities competitors already benefit from.
Compare Search Console and Analytics reporting before and after deployment.
Compare search reporting before and after a deployment. Fixes and rollbacks appear on the timeline.
Timing alone does not prove a change caused a result.Daily imports bring clicks, impressions, search positions and sessions into your client workspace.
Explore individual pages, search queries and traffic sources. Compare page quality over time.
Investigate source pages, competitors and the reasons behind a result.
Try a prompt, see the assistant’s answer and inspect which pages it cites.
Inspect the page’s content from a crawler’s perspective, beyond its visual design.
Cross-check citation signals and review the visibility score behind the result.
Spot unanswered questions, relevant forum discussions and gaps in the client’s entity presence.
See how Maps positions vary across locations around a business.
Each square is a search location. Its number is the business’s position there.
1 means first place. Lower numbers are better. These sample positions are not a prediction or a live result.
Compare business details across the website, directories and social profiles. Connect them with structured data.
Monitor Trustpilot, Google Reviews and Tripadvisor weekly. A QR code gives customers a direct route to the Google review form.
Pick one client site for a walkthrough of the engine and your branded panel.
Review its health checks.
Understand what the engine would improve.
See the client experience under your brand.
One connection. A clear way back.