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Chapter 02 of 05

Set the automation level for every client.

Choose what can publish automatically, what needs approval and what stays off. Review every change and undo it when needed.

Automation under your control
  1. Set site rules
  2. Choose what needs approval
  3. Control publishing
Illustrative workflow
3
control levels
1
click to withdraw a change
~1 min
kill switch to the original site
0
writes to the CMS
Control levels

Three levels, set per client site.

Decide what can publish automatically and what needs your approval. The same safety boundaries apply at every level.

Level 1Default

Full autopilot

Enabled changes publish within your rules.

Search signals
Automatic
Technical fixes
Automatic
Visible text
Automatic when enabled
Risky fixes
After safety review
Level 2

Invisible-only

Automate technical work. Review visible text.

Search signals
Automatic
Technical fixes
Automatic
Visible text
Your approval
Risky fixes
After safety review
Level 3

Review everything

Your team approves each change before it goes live.

Search signals
Your approval
Technical fixes
Your approval
Visible text
Your approval
Risky fixes
Your approval

Your rules stay in place.

Choose a level per site. Enable visible rewrites separately. Menus, footers and sidebars stay untouched.

See checks and rollback

Visible text publishes automatically only on Full autopilot, when enabled and within your rules.

Risky fixes need a safety review before automatic publication and are flagged for your team.

What do these changes include?
Search signals
Title, meta description and structured data
Technical fixes
Missing canonical, language attribute and social tags
Visible text
H1, subheadings, link text, captions, answer blocks
Risky fixes
Clearing a stray noindex or a conflicting canonical
The controls

Your engine.
Your boundaries.

Choose what runs automatically. Set the rules each change must follow.

Autonomous run

Recommended

Run the optimization loop within your publishing rules.

Technical findings fixed automatically

Apply supported technical fixes found by the daily audit.

Visible rewrites

Enabled by default. Turn off per site to keep visible text unchanged.

Interactive example. These switches do not change a real site.

Always protectedMenus, footers and sidebars stay untouched. Risky fixes still need a safety review.

The guardrails

Nine publishing rules for each client site.

Set work limits, protected content and publishing boundaries before enabling automation for a client.

Set the pace.

Choose the intensity, cap automatic work and set usage limits for each workflow.

Protect what matters.

Choose which pages may change. Save your rules and reuse them for another client.

Review before it ships.

Preview bulk changes, compare content variants and confirm selected fixes. Risky changes need a safety assessment.

See all 9 publishing rules
Choose the work intensity
Light, standard or aggressive. See how the setting changes priorities and the pace of work.
Choose which pages can change
Include or exclude pages by URL pattern. For example, protect every page under /campaign/.
Limit automatic work
Set a hard cap for each site. Automatic work stops when the cap is reached.
Set limits per workflow
Control usage separately for pages, audits and tracking. Individual workflows can also be switched off.
Preview before applying
Apply templates for titles, descriptions, robots directives or canonicals to matching pages. Run a preview first.
Compare content variants
Test titles, descriptions and headings against each other. Compare the results using real Google clicks.
Review risky fixes first
Removing a noindex directive or changing a conflicting canonical needs a safety assessment. The fix is flagged and stays reversible.
Reuse your rules
Save a rule template and apply it to another client site.
Confirm selected fixes yourself
Some actions, such as enabling a sitemap, need your confirmation. “Fix all” previews the changes before you approve.
Your control

You decide what changes.

Pause the engine, choose what it may edit, or undo a change. Your own edits always take priority.

Show the original site.

Stop Preferium’s changes with one click. The original pages return in about a minute.

Choose the text on each page.

Keep the original, use the AI version or write your own. Your edits take priority.

Give the AI clear boundaries.

Set the tone, words and facts it should use. Review and adjust the client’s style guide.

Publishing, versions and undo
Show the original site
One click stops Preferium’s changes. The client’s original pages return in about a minute.
Choose what can change
Turn visible rewrites on or off for a site or for a type of page element.
Pick the version on each page
Use the original, the AI version, or your own text. Edit an element directly in the page preview.
Undo an automated change
See the last 50 automated changes and undo any reversible change with one click. The engine keeps your own edits.
Tone, wording and brand facts
Choose a starting tone
Start with one of six writing styles, then adjust it for the client.
Set writing rules
Give the AI one instruction for the client. Add specific rules for titles, links or images when needed.
Keep the right words and facts
List words to use or avoid, and add the client’s key brand facts.
Review a suggested style guide
The AI can draft it from the client’s site. Edit it, and add separate rules for AI answers if useful.

Your work stays portable.

Export options · illustrations

Bulk in and out via CSV

Export the optimized content, edit in a spreadsheet, import back with job tracking.

Export what is published

A machine-readable overview of exactly what is live right now.

Client data can be taken out

Export deployed changes, tracked keywords, findings and affected pages. Preferium’s source code and runnable engine are not included.

Verify and roll back

The self-checks and the limits.

Checks built into the engine.

Each safeguard has a specific job: check changes, detect drift or protect delivery.

See verification and rollback
  • Check changes

    Re-check core page elements in a real browser. Worsening changes roll back.

  • Detect drift

    Restore overwritten changes every 30 minutes. Flag visitor/crawler differences.

  • Protect delivery

    Serve the available origin, or a usable eligible cache. Disable the engine if serving fails.

Errors, redirects, files, signed-in traffic and POST requests are not rewritten.

All five safeguards
  • Verified after every deploy

    A real browser checks title, meta description, H1 and structured data. Worsening changes are rolled back and reported.

  • Drift detection every 30 minutes

    Overwritten changes are restored. You are notified if a repair fails.

  • Cloaking guard

    The page is fetched as a visitor and as GPTBot. Serious differences are flagged.

  • Fail-safe toward the original page

    If optimization fails, the original page is served when the origin is available. Errors, redirects, files, signed-in traffic and POST requests are not rewritten.

  • When the origin or serving fails

    An eligible cached copy can cover an origin failure while usable. If edge serving fails, the engine disables itself.

Want to see it on a client site?

Pick one client site for a walkthrough of the engine and your branded panel.

  1. Check the site

    Review its health checks.

  2. See the first fixes

    Understand what the engine would improve.

  3. Explore your panel

    See the client experience under your brand.

Agency agreementNo lock-in on your dataEvery change exportableBilling model on the pricing page
  1. Connect a client site
  2. Set the control level
  3. Run under your brand

Privacy choices

Choose which optional technologies Preferium AS may use. All of them are off until you choose.

Analytics: Google Analytics 4 counts page views. Google may receive the page address, referrer, network address, browser and device details, and online identifiers. Browser storage: _ga, _ga_*: Up to 730 days. Renewed on activity. The browser may shorten the storage period.

Provider: Google Ireland Limited. Google may transfer data to the United States.

See the cookie notice, the privacy notice and theterms.

Necessary technologies Used for site functions

Preferium AS and Cloudflare deliver the site and protect forms against abuse. A local preference remembers if you pause animation. When optional tracking is available, the site can also remember your documented privacy choices.

Consent receipt
Provider: Preferium AS. HttpOnly receipt that documents and retrieves your consent choice. Name in the browser: __Host-preferium_consent. Storage period: The receipt is valid for up to 180 days without rolling renewal.
Local privacy choices and pending rejections
Provider: Preferium AS. Local storage of privacy choices and pending rejections. The entry alone can never allow optional technologies; a valid server receipt is required. Name in the browser: preferium-consent-v2. Storage period: Until the entry is overwritten or the browser site data is cleared. No automatic timed deletion is configured.
Privacy choice synchronization between tabs
Provider: Preferium AS. The latest message that synchronizes privacy choices and pending rejections between tabs. The message can only close optional technologies and trigger a new server check. Name in the browser: preferium-consent-sync-v1. Storage period: Until the entry is overwritten or the browser site data is cleared. No automatic timed deletion is configured.
Motion pause preference
Provider: Preferium AS. Session storage restores the requested accessibility preference between pages in this tab. Nothing is sent to a server. Name in the browser: preferium-motion-paused. Storage period: Until this browser tab session ends.
Cloudflare Turnstile
Provider: Cloudflare. Abuse protection that loads only on forms where Turnstile is necessary. Storage period: Short-lived control value tied to a form submission.
Analytics

Helps us understand how the site is used, when you consent.

Provider: Google Ireland Limited. The data may include the page address, referrer, network address, browser/device, online identifiers and usage events.

_ga, _ga_*
Processes site usage for aggregated analytics after specific consent. Storage period: Up to 730 days. Renewed on activity. The browser may shorten the storage period.

You can withdraw your choice via Privacy choices. That stops further optional loading but does not recall data already sent to Google. We attempt to delete known first-party values; the browser may prevent deletion of third-party values.

How Google uses and is responsible for data · How Google uses information from partner sites · Google privacy policy