Service Terms

These Service Terms (the "Terms") govern Preferium AI Edge, its Dashboard, branded client panels and white-label functionality supplied by Preferium AS, Norwegian organization no. 999 323 286 ("Preferium"). The Services are marketed on preferium.com and may be accessed through app.preferium.com or an agency-branded interface, but Preferium AS is always the supplier and contracting entity. The retired domain preferium.no only redirects to preferium.com.

The Services are offered only to businesses and organizations, not to consumers. The Customer is identified by legal name and organization or registration number in the Order. An agreement is formed by express acceptance of a specific Order together with the document versions it identifies, or by an actually signed agreement document. The person accepting must have authority to bind the Customer. The Order and the acceptance record must show who accepted, for which business, which document versions are included and when acceptance took place. Visiting the website, joining the waitlist, submitting a contact request or continuing to use the website is not such acceptance.

The agreement consists of, in order of precedence: (1) a signed Order or negotiated agreement, (2) these Terms, (3) the [Agency and White-label Addendum](/agency-white-label-terms) when the Customer uses agency or resale functions, (4) the [Data Processing Agreement](/dpa), (5) the [Acceptable Use Policy](/acceptable-use), and (6) other documents expressly referred to. A document with higher precedence prevails only for the specific conflict.

Where these Terms and the Data Processing Agreement conflict on the processing of personal data, the Data Processing Agreement prevails over these Terms. The Privacy Notice and the Cookie Notice provide information about processing; they are neither consent to processing nor separate service agreements.

• Legal name: Preferium AS
• Organization number: 999 323 286
• Postal address: Sponheimveien 19, 1613 Fredrikstad, Norway
• Office address: Produksjonsveien 18, 2nd floor, 1618 Fredrikstad, Norway
• Email: post@preferium.no
• Telephone: +47 977 91 286
• Registered in the Norwegian Central Coordinating Register for Legal Entities, the Register of Business Enterprises and the VAT Register

Preferium AI Edge is a server-side AI SEO service. A connected website is served through the platform after one DNS record is pointed at it; no plugin and no CMS access are required. The service analyzes the website and may propose, approve, publish, monitor and roll back supported changes in the HTML response at the edge of the network. Supported changes may include titles, meta descriptions, headings, structured data, alternative text and internal links. Edge changes are reversible edge deliveries: removing them restores the origin output for subsequent requests. Preferium does not control how long search engines, AI services, proxies or browsers cache or reproduce content that was served earlier. The Service does not write back to the Customer's or End Customer's CMS unless separately agreed.

Delivery is limited to the agreed, supported changes, data sources and workflows within the selected control level. It does not cover the entire SEO process, and the Customer remains responsible for strategy, editorial decisions, fact-checking and any work not expressly stated in the Order. SEO articles are not offered as an active Service and are delivered only if expressly agreed in a separate written Order.

Preferium supplies the Services to agencies that resell them to their own clients under their own brand, with their own packages, prices and billing. The Customer may, when the Order includes it, operate workspaces for End Customers and present approved interfaces under its own brand. The Agency and White-label Addendum always applies to such use. Where an Order is placed for the Customer's own websites only, the Addendum applies to the extent the Customer uses its functions.

Features, usage limits, domains, control level, support, price, term and any service level follow the Order. A service level, uptime target, response time or service credit applies only where it is set out in a signed Order; nothing published on preferium.com, in documentation, on a status page or in marketing material creates one. Demos, roadmaps, benchmarks, case results and descriptions of planned functions are not binding delivery promises.

Contracting and record-keeping on preferium.com are separate from the operation of the Customer's websites, Preferium AI Edge and the Dashboard. The fact that an action is recorded on preferium.com does not by itself prove that a change, export or deletion has been carried out in those other systems. Performance follows the agreed Service and the documentation of the specific action.

The Customer must provide accurate information, the necessary authority and the technical access that is agreed, including to domains/DNS, websites and selected Google services. The Customer must retain its own administrative control and be able to restore the original DNS.

The Customer is responsible for its origin website and hosting, content, products, prices, claims, trademarks and legally required notices; for checking that published changes are correct; for a valid lawful basis, privacy notice and consent solution on its own domains; and for the security of its own accounts, users and integrations. The Customer is also responsible for every DNS change, edge configuration and published change that the Customer or its authorized users request, approve or leave in place, including changes made under an automatic control level the Customer has selected. Preferium is not responsible for the availability, security or correctness of the origin website, or for the consequences of a DNS change the Customer has made or approved.

Preferium may rely on instructions from the Customer's owners, administrators and authorized users. The Customer is responsible for their actions and for removing access that should no longer apply.

AI-generated proposals may be inaccurate, incomplete, non-unique or similar to third-party material. The Customer must use a control level that is appropriate to the risk of the content and is always responsible for regulated, safety-sensitive and fact-sensitive claims.

Preferium may offer automated quality checks, rollback and guardrails, but does not guarantee that every error is detected. The Service must not be used as the sole basis for decisions that produce legal or similarly significant effects on people. The [AI Transparency Statement](/ai-transparency) applies.

The Customer must not use the Services for cloaking, hidden or misleading content, fake reviews, misleading structured data, doorway pages, scaled content without independent value, ranking manipulation contrary to platform rules or any other practice that breaches the [Acceptable Use Policy](/acceptable-use).

Search engines, AI answer services (including Google, Microsoft Bing, OpenAI, Anthropic and Perplexity) and other third parties control their own algorithms, indices, crawling, citations, accounts, policies and enforcement, and may change them at any time without notice. Preferium therefore gives no guarantee of ranking, indexing, crawling, visibility, AI citation, traffic, leads, revenue, advertising approval or continued access to a third-party platform, and is not liable for a change in, or loss of, any of these, including a ranking or visibility decline that occurs while the Services are in use.

The Customer retains all rights in Customer Data. The Customer grants Preferium a limited right to process Customer Data to the extent necessary to provide, secure and support the agreed Service. We do not use Customer Data or visitors' personal data to train general models for other customers.

Where Preferium processes personal data on the Customer's behalf, the Data Processing Agreement applies. Where Preferium processes data for its own purposes, the [Privacy Notice](/privacy) applies. The providers that may process data, with their scope and documentation status, are listed in the [Subprocessor Register](/subprocessors).

Both parties must protect non-public information with reasonable measures and use it only for the purpose of the agreement. Confidentiality does not cover information that is lawfully public, already known without a duty of confidence, lawfully received from a third party or independently developed. Legally compelled disclosure is notified in advance where the law permits.

The Customer owns its content, trademarks and data. Preferium and its licensors own the Services, the software, the model configuration, the rules engine, the methods, the documentation, aggregated templates and general knowledge that does not identify the Customer.

Once all due amounts are paid, the Customer may use deliverables expressly created specifically for the Customer within the agreed purpose. This right does not include source code, backend, security mechanisms, models, general components or an executable configuration for self-hosting unless the Order expressly says so.

Feedback may be used without compensation as long as Preferium does not publicly identify the Customer without permission. Neither party may publicly use the other's name, logo or case study without written permission, except for the agency use that the Agency and White-label Addendum expressly permits.

Price, currency, period, usage limits and billing method are stated in the Order or at checkout. Prices exclude value added tax and other public charges unless expressly stated otherwise.

Subscriptions renew automatically for the same period until cancelled. The Customer may cancel before the next charge or invoice date to avoid the next period. A started period is not refunded unless the Order or mandatory law says otherwise.

Late payment may attract lawful default interest, charges and suspension after reasonable notice. Preferium may change prices for future periods with at least 30 days' notice. The Customer may cancel before the change takes effect. Undisputed amounts must be paid even if another amount is disputed in good faith.

Preferium will perform the Services professionally and apply reasonable technical and organizational measures. The Services are provided without any uptime, response time, recovery time or support deadline unless a signed Order states one. If the Services are unavailable or defective, Preferium will use reasonable efforts to restore them and to correct errors that Preferium can reproduce as soon as reasonably possible, but does not guarantee that any error will be corrected, or corrected within a particular time. Error handling and any fallback to the Customer's origin website depend on the agreed edge configuration; active mechanisms and known limitations are stated in the service documentation. Preferium may carry out planned maintenance and will, where practicable, schedule it outside ordinary Norwegian business hours and give reasonable advance notice; urgent security or provider-driven maintenance may take place without notice. Planned and urgent maintenance, and unavailability caused by the Customer, its End Customers, third-party platforms or force majeure, do not constitute unavailability or breach.

Where a signed Order includes an SLA that sets a monthly uptime target, the Customer may, if the target is missed, request a service credit equal to the proportionate part of that month's subscription fee for the time the target was not met. The claim must be submitted within 30 days after the end of the affected month, the credit may not exceed one month's subscription fee, and the credit is the Customer's sole and exclusive remedy for the SLA miss. Where no SLA forms part of a signed Order, no service credit, refund or other compensation is due for unavailability, to the extent the law permits. This does not limit liability that Section 17 or mandatory law does not permit the parties to limit.

We may change the Services to improve them or to address security, abuse, provider changes and legal requirements. A material reduction in purchased core functionality is notified reasonably in advance when practicable. If the change materially degrades the affected Service, the Customer may cancel it for future periods.

Beta, preview and experimental features may change or be withdrawn and are supplied without production guarantees. The Customer must not use them for critical data or operations without written approval.

The Services depend on integrations and underlying services from third parties, including Cloudflare, Google, Microsoft, OpenAI, Anthropic, Perplexity, Stripe, Supabase, DataForSEO and the other providers listed in the Subprocessor Register, which are subject to those providers' technical limits, availability, pricing and terms. Preferium selects and monitors its providers as the law and the Data Processing Agreement require, but is not liable for a third party's outage, latency, rate limiting, API or model change, deprecation, content policy, account suspension, pricing change, data loss, security incident or other act or omission outside Preferium's reasonable control, or for loss that results from it. Preferium does not warrant the accuracy, availability or continued existence of any third-party service or model. Access to Google services is configured by the Customer and can be revoked by the Customer at any time; revocation may reduce or stop parts of the Service.

Preferium may restrict or suspend the part of the Service that is necessary if use presents a security risk, is unlawful or breaches the Acceptable Use Policy; the Customer fails to pay after notice; a third-party platform or authority requires it; or continued operation presents a material risk to other customers or to Preferium.

Where the situation permits, we notify and give an opportunity to cure before suspension. In the event of urgent risk we may act immediately and explain afterwards. The Customer must still be able to retrieve data to the extent this is safe, lawful and technically possible.

Either party may terminate the affected agreement for material breach that is not cured within 30 days after written notice, or immediately for insolvency, unlawful use or a breach that cannot be cured.

After ordinary cancellation, paid functions stop at the end of the period. If the Customer's contract and technical state qualify for Frozen Delivery, the last published edge configuration may continue to be served without active analysis, new optimizations, monitoring, support or any availability commitment, and at the Customer's own risk. Frozen Delivery is not guaranteed for every plan, cannot arise from breach, and may be ended by the Customer through technical disconnection. Preferium may end Frozen Delivery on reasonable notice if security, legal requirements, third-party costs or technical change make continued delivery unreasonable. Frozen Delivery is not a buyout: no one-time fee purchases the deployed changes, and no charge is made for keeping them frozen.

Frozen Delivery does not justify retaining account or personal data that is not needed for the limited serving. Such data follows the Privacy Notice and the Data Processing Agreement. The Customer must change DNS when disconnection is agreed; Preferium will not show a public "cancelled" notice to the Customer's visitors.

The Customer may at any time request an exit or a switch to another provider. Preferium requires no more than two months' notice and offers a transition period of up to 30 days after the agreed end date. This notice applies to switching assistance and the transition period only; ordinary cancellation of renewal follows Section 9. If 30 days are technically impossible, we notify within 14 working days and give reasons for an extension that does not exceed seven months. The Customer may itself extend the transition period once by a period that is reasonable for the migration.

During the transition period Preferium will maintain reasonable continuity, assist loyally and make exportable Customer Data and digital assets available in a common, structured and machine-readable format. Export covers account, domain, configuration, change, measurement and report data that the Customer has supplied or created by using the Service. It does not cover trade secrets, security data or internal derivations protected by intellectual property rights, unless they are necessary for the Customer's exported data to be usable. Preferium's continuity and assistance obligations under this Section are performed on a reasonable-efforts basis and are subject to Sections 15 and 17.

The Customer has at least 30 days after the transition period to retrieve the export. Exportable data and digital assets are then deleted in accordance with the Data Processing Agreement, subject to statutory retention and backup cycles. Preferium charges no separate switching fee. Ordinary subscription amounts, outstanding claims and separately ordered migration work are unaffected. Methods, formats, limitations and infrastructure jurisdictions are published in the Service documentation and the Trust Centre.

The switching rules in this Section are agreed rights and obligations. They do not limit mandatory rules that apply to the specific delivery. Preferium's agreed arrangement without a switching fee applies under this Section regardless of whether a particular statutory fee limitation has already entered into force for the delivery. Actual export formats, interfaces, scope and known limitations must be documented for the service that is being moved.

Preferium warrants that the Services are supplied materially as described in the agreement. The Customer must notify Preferium in writing of a deviation without undue delay after discovering it, describing it so that Preferium can reproduce it. The Customer's sole and exclusive remedy for a documented deviation is that Preferium first has a reasonable opportunity to correct or re-perform; if the deviation is not corrected within a reasonable time, the Customer may terminate the affected part and recover the proportionate prepayment for the time after termination. Preferium is not responsible for a deviation caused by the Customer's origin website, content, configuration, instructions, third-party platforms or use contrary to the agreement.

Beyond the express warranty above, the Services, including all AI-generated output, proposals, measurements and reports, are provided "as is" and "as available" to the extent the law permits, and Preferium disclaims all other warranties and conditions, express or implied, including any warranty of merchantability, fitness for a particular purpose, non-infringement or results. Preferium does not warrant uninterrupted, secure or error-free operation; that defects will be corrected; any ranking, indexing, citation, traffic, lead, conversion or revenue result; that AI output is accurate, complete, current, unique, lawful or free of third-party rights; that measurements of third-party platforms are complete or correct; or that the Services cover every regulatory requirement in the Customer's or an End Customer's industry. The Customer uses the Services and their output at its own risk and is responsible for reviewing output before relying on or publishing it.

The Customer will defend, indemnify and hold harmless Preferium, its officers, employees and subcontractors against all claims, demands, fines, damages, settlements and reasonable costs (including legal fees) arising from third-party claims, including claims by the Customer's End Customers, users or website visitors, that are caused by the Customer's or its End Customers' websites, content, products, instructions, configuration or approved changes; unlawful or unauthorized use; missing rights, consents or authority; breach of privacy, marketing, consumer or platform rules; guarantees or promises the Customer gives that Preferium has not given in writing; or the agreements the Customer enters into with End Customers. Preferium will notify the Customer of the claim without undue delay and allow the Customer to control the defence, provided that no settlement admits fault on Preferium's behalf or imposes obligations on Preferium without Preferium's written consent.

Preferium will defend the Customer against claims that the Service itself infringes a third party's intellectual property rights. We may procure a continued right of use, modify the function or terminate the affected part with a proportionate refund. The obligation does not cover claims caused by Customer Data, combinations we have not supplied, modifications made by others or use contrary to the agreement.

To the extent the law permits, neither party is liable for indirect or consequential loss, or for lost profit, lost revenue, lost business or contracts, lost anticipated savings, loss of goodwill or reputation, loss of or damage to data, loss of rankings, visibility, traffic or citations, costs of substitute services, or loss that could have been avoided through reasonable backup, verification or cooperation, whether the claim is based on contract, tort (including negligence), breach of statutory duty or otherwise, and whether or not the loss was foreseeable.

Without limiting the above, Preferium is not liable for: (a) unavailability, downtime, latency or degraded performance of the Services, whether planned or unplanned; (b) errors, bugs or defects in the Services or their output, including AI-generated proposals published under a control level the Customer selected; (c) the acts, omissions, outages, changes or decisions of Cloudflare, Google, Microsoft, OpenAI, Anthropic, Perplexity, search engines, AI services or any other third-party platform or provider; (d) the Customer's or End Customers' websites, origin hosting, content, products, claims or instructions; (e) DNS, edge or configuration changes that the Customer or its authorized users made, requested or approved, including the consequences of pointing or repointing a DNS record; or (f) claims by End Customers or other third parties for which the Customer is responsible under Section 16 or the Agency and White-label Addendum. Preferium's only obligation in these situations is to use reasonable efforts to restore or correct the Services as described in Section 10.

Each party's aggregate liability arising out of or in connection with the agreement, for all claims together, is limited to the amount the Customer has actually paid to Preferium for the affected Services in the twelve months immediately before the first event giving rise to liability. Where less than twelve months have elapsed, the limit is the amount actually paid up to that event. Service credits and refunds already given are counted against the limit.

The exclusions and limitations in this Section do not apply to: the Customer's payment obligations; the Customer's indemnity obligations and breach of the Acceptable Use Policy; a party's fraud, wilful misconduct or gross negligence; or any other liability that cannot lawfully be excluded or limited under Norwegian law. In those cases liability is limited only as far as the law permits. This Section does not restrict the powers of supervisory authorities or the rights of data subjects, and applies to the fullest extent permitted by law even if a limited remedy fails of its essential purpose. Any claim against Preferium must be notified in writing within twelve months after the Customer became, or should have become, aware of the circumstances giving rise to it; later claims are waived to the extent the law permits.

The Customer confirms, on a continuing basis, that the Customer, its authorized users and its End Customers are not sanctioned or controlled by sanctioned persons, and that the Services are not used contrary to Norwegian, EU, UN, UK or US export-control and sanctions rules that apply to the parties or their subcontractors. Prohibited military, weapons, nuclear, chemical, biological and other controlled end uses are forbidden. Preferium may screen, request reasonable information and refuse, restrict or end delivery where reasonable checks show such a risk.

We may update the Terms for future use. Material changes are notified at least 30 days before they take effect, unless the law or urgent security requires a faster change. Changes that materially reduce the Customer's rights do not apply retroactively to a paid period. A notice of new terms documents that a change has been notified, but does not replace express acceptance of a specific new agreement version. New document versions that are to form part of the agreement are tied to a new express acceptance or a signed amendment. We record which versions the Customer has accepted. Existing rights to notice, cancellation and protection against retroactive changes continue to apply.

The parties are independent contractors. The agreement creates no employment, partnership, franchise, agency or exclusivity. The Customer may not assign the agreement without written consent, which must not be unreasonably withheld. Preferium may assign the agreement in a reorganization, merger or sale of the business if the transferee assumes the obligations.

Neither party is liable for failure or delay in performing (other than payment) caused by circumstances outside its reasonable control, including natural disasters, epidemics, war, terrorism, civil unrest, strikes, government action, sanctions, power or telecommunications failure, internet or DNS infrastructure failure, distributed denial-of-service and other cyber attacks, and outages, suspensions, changes or failures of upstream providers and platforms such as Cloudflare, Google, AI providers, payment providers and hosting providers. The affected party must notify the other without undue delay and use reasonable efforts to resume performance. The obligation to pay for Services already delivered remains. If a force majeure event prevents material performance for more than 60 consecutive days, either party may terminate the affected Service for the future without liability, and prepaid fees for the period after termination are refunded. Invalid provisions are adjusted as little as necessary; the rest remains in force. Inaction is not a waiver. Electronic messages and acceptance may satisfy requirements of writing.

The contract language and document versions are stated in the Order or the acceptance record. These Terms are published in English. Norwegian document versions previously published on preferium.no continue to govern only the agreements that recorded them; a newer version published on this website does not automatically change an agreement already entered into.

The agreement is governed by Norwegian law without regard to its conflict-of-law rules. The parties must first attempt to resolve disputes by negotiation. If this fails within 30 days after written notice of the dispute, Oslo District Court is the agreed venue. This does not prevent a party from applying to a competent court for interim relief, and does not limit mandatory rights under the law of a country where they cannot validly be waived.