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PreferiumJoin the waitlist

Your launch offering

Your AI SEO service. Your brand.

Offer ongoing SEO improvements to your clients’ existing sites. You set the prices and publishing rules. Preferium handles supported fixes; your clients see your brand in their panel and reports.

Your selling price

What should you charge your client?

You decide. Price the package you sell to cover Preferium's wholesale charges plus your own sales, support and payment costs. The amount left is your margin.

Your client priceYour total costsYour margin

This explains the calculation; it is not a promised profit.

In your agency panel

You decide what the client buys.

Sites
How many websites the package includes.
Monthly allowance
The credits available to this client.
Features
Which capabilities the client can use.
Price & top-ups
Your package price and whether extra credits can be bought, at your price.

Your client pays your agency through your Stripe or invoice. Preferium bills only your agency.

Included at launch

The tools to run your service.

Four parts of the launch offering. Open any card for the details.

Brand

Your identity across the panel, reports and client emails.
  • Your lookYour name, logo and colours across the panel.
  • Your domainA dashboard domain with its certificate issued and renewed automatically.
  • Your senderReports, alerts and workspace invitations from your verified sender address. Until verification, invitations use the platform sender.
  • Branded reportsPDF reports with your logo on the cover.
  • Client helpA help centre that does not name the platform vendor.
  • Branded accessSign-in emails and authentication invitations in your brand.
  • Your sales pageYour own landing page and signup funnel.
  • Clean deliveryDelivered HTML without Preferium vendor traces.

Selling

Build packages, set prices and collect client payments.
  • Build packagesChoose sites, credits and features for each package.
  • Set your priceSet your client price in each currency you sell in.
  • Collect paymentClient payments go through your own Stripe, at your prices.
  • Invoice when neededInvoice a client privately instead; choose per client and switch mid-period.
  • See your marginCompare Preferium wholesale costs with your client price.

Operating

Manage client sites, access and publishing rules in one place.
  • Separate workspacesKeep every client in an isolated workspace.
  • One portfolio viewSee all your clients from one place.
  • Feature controlsChoose which capabilities each client can use.
  • Publishing rulesSet Full autopilot, Invisible-only or Review everything for each site.
  • Plan limitsClient limits follow your current platform plan.

Support

Clear support roles and a visible platform status.
  • Read-only assistancePreferium support can view what a client sees, read-only and behind a visible banner.
  • Platform statusCheck the public status page when you need an update.
  • Clear ownershipYour agency supports its clients; Preferium supports your agency.

Under your brand

Your client sees your agency.

Your logo, your dashboard domain and reports sent under your name.

YAYOUR AGENCYMonthly
report.
Client report
dashboard.youragency.com
YAYour AgencyClient workspace
OverviewAI visibilityChanges
Client site overviewSample
Monthly report↗
YAYour Agency
Your report is ready.

From Your Agency

Scheduled report
Your domainYour dashboardYour reports
SampleYour dashboard, report and email. Agency names and results are illustrative.

Your brand leads. Preferium remains visible in DNS and legal disclosures. Branded sign-in emails and delivered HTML without Preferium vendor traces are included at launch.

Branding details and sender requirements
Agency brand

Under your name

Your panel, your dashboard domain, reports and alerts sent from your own address, and the client help centre carry your brand.

Reports, alerts and workspace invitations use your verified sender. Invitations fall back to the platform sender until verification succeeds.

Technical and legal

Where Preferium remains visible

The DNS target ssl.preferium.com is publicly visible and includes the Preferium name, as do the subprocessor list and DPA where the law requires it.

Included at launch

Your brand through sign-in and delivery

Branded sign-in and authentication invitation emails, and delivered HTML without Preferium vendor traces, are included at launch.

Agency setup

Set up your offer in three steps.

  1. Connect your Stripe

    Your clients pay you directly, through your own Stripe account.

  2. Build your packages

    Choose what each package includes and set your client prices in the currencies you sell in.

  3. Sell under your brand

    Add your logo, colours and dashboard domain. Invite clients into your branded panel.

Your clients

What your client experiences.

From joining your service to connecting a website.

  1. Step 1

    Clients join

    Invite a client, or let them sign up on your domain.

  2. Step 2

    Your branded panel

    They sign in on your domain and see your service under your name.

  3. Step 3

    They order from you

    They choose your package and pay through your Stripe or invoice.

  4. Step 4

    One DNS record

    One DNS record connects their site. The connection is checked before go-live.

The landing page and signup flow on your domain are included at launch.

Client reports

Show the work.

Clients can see what changed, when it changed and whether the checks passed. Send it as a PDF with your logo, on a schedule or whenever you need it.

Changes that were rolled back stay in the report too.

Your logoScheduled PDFChange history
Work done for this clientSample · one week
Mon
  • Verified: Updated titles and descriptions8 pages
  • Verified: Deployed FAQ schema6 pages
Wed
  • Verified: Fixed 12 broken links (did-you-mean)sitewide
  • Rolled back: Reverted a heading after a failed check/pricing
Fri
  • Verified: Added summaries and key takeaways4 guides
  • Sent: Sent IndexNow and sitemap updates31 URLs
Sample activity, shown in the client’s branded PDF report.
Site compatibility

Check before you connect.

Support depends on the site’s platform and configuration.

Standard DNS connection

Two requirements to start.

The site must serve HTML, and your client needs access to its DNS settings.

Checked before connection.

We check the platform and configuration before connection. If the site is not supported, the check explains why.

Connection limits

Some platforms need another path.

Wix and Squarespace cannot use the standard DNS connection. Shopify and similar stores need a native connector.

Compatibility and DNS details
HTML and DNS access
The site must serve HTML, and your client needs access to its DNS settings.
One DNS record
Each client site points one CNAME at the Preferium edge. The certificate is issued and renewed automatically, and a test request confirms the site answers before it goes live.
Apex domains
A bare domain that cannot carry a CNAME is switched to www automatically.
Compatibility check
We check the platform and configuration before connection. If the site is not supported, the check explains why.
Connection limits
Closed builders such as Wix and Squarespace do not allow the routing the edge needs. Shopify and similar stores require a native connector instead of the standard DNS connection.

If something breaks

The original site is the fallback.

If a rewrite fails, Preferium serves the original page when the client’s server is available. If the origin is unavailable, fallback depends on a usable eligible cache.

Platform status

  1. 01

    Available origin

    If a rewrite fails, serve the original page from the client’s server.

  2. 02

    Eligible cached page

    If the origin fails, public pages can use a cached copy only while it remains usable.

  3. 03

    Manual DNS restoration

    To disconnect completely, restore the original DNS record. This is a separate action.

Errors, redirects, non-HTML, signed-in traffic and POST requests pass through unchanged.

How fallback works
  • If optimization fails, the engine falls back to the original page when the origin is available.
  • If optimization data cannot be reached, the engine requests the original page from the origin.
  • Only successful HTML is rewritten. Errors, redirects and everything that is not HTML pass through unchanged.
  • Logged-in and POST traffic — checkout, login, CMS admin — passes straight through.
  • If the origin fails, an eligible cached copy can keep public pages available while that copy remains usable.
  • If serving starts failing, the engine disables itself.
  • A kill switch serves the original site everywhere within about a minute.

Not covered

  • An outage of Cloudflare itself.
  • A DNS change at the client's DNS provider.
Leaving

Know your way out.

Choose the case that applies. Each answer links to the terms.

A client cancels

Billing for that client stops at once, and the site keeps being served for 14 days as an undo window.

A client stops paying you

The site keeps being served for 14 days, and still counts in your wholesale volume, while you sort it out with your client. After that, delivery for that site is paused and its slot is freed; it is not a cancellation.

Frozen Delivery

A client who qualifies can go frozen: the published pages stay live and unchanged, with no new work and no bill, indefinitely and on the conditions the Service Terms set out.

Your agency's own payment fails

Your clients' sites keep being served for a 90-day grace window before delivery is turned off and the subscription cancels.

A clean disconnection

Only when you or the client ask for it: serving stops, the certificate is released and the site data is removed. The original DNS record was saved when the site connected and stays visible in the panel, so whoever edits DNS restores it.

What you take with you

Everything that is deployed can be exported as CSV, and everything written for a client is that client’s content.

Partner program

Start with an invitation.

A founding partner is an agency invited from the waitlist before registration opens to everyone. There is no opening date yet.

  1. Join the waitlist

    Tell us about your agency and your clients.

  2. Invitation

    Founding partners are invited from the waitlist, before registration opens to everyone.

  3. A 15-day agency trial

    One trial per agency, with one client workspace.

What you set up during the trial
  1. Choose a plan

    Choose from the current plans, with their published capabilities and limits.

  2. Your brand and domain

    Add your name, logo and colours, and point your dashboard domain at the platform.

  3. Stripe or your own invoicing

    Connect your Stripe, or bill your clients yourself.

  4. Your packages

    Build and price the packages you sell.

  5. The first client connects

    Your client, or you on their behalf, adds one DNS record.

Questions

White-label questions

What does my client actually see?

Your brand. Your panel, your dashboard domain, reports and alerts sent from your own address, and the client help centre carry your brand.

The DNS target ssl.preferium.com is publicly visible and includes the Preferium name, as do the subprocessor list and DPA where the law requires it.

Branded sign-in and authentication invitation emails, and delivered HTML without Preferium vendor traces, are included at launch.

Do my clients need to install a plugin?

No. Each client site connects with a single DNS record (a CNAME). Preferium optimizes at the Cloudflare edge, so it works on WordPress, Webflow, Framer, Kinsta or a fully custom stack — no plugin, no CMS access required.

Can clients order without my help?

Yes. At launch, clients can register through your own landing page and signup funnel or accept your invitation. They order your packages and credit top-ups inside your branded panel, paid on your Stripe.

Is client data isolated, and where is it stored?

Each client is its own isolated workspace — clients never see each other. Client workspace data is stored in the EU (Stockholm). Edge delivery runs on Cloudflare's global network, and AI measurement providers are listed in the subprocessor register. A Data Processing Agreement is part of the contract.

Whose client is it?

Yours. Preferium contracts only with your agency and has no contract with your clients.

Preferium may contact a client directly where that is reasonably necessary for domain validation, security, privacy, incident handling, the law or service continuity, and such contact creates no customer relationship.

When your white-label right ends, Preferium offers a client a direct transition only with your consent, where your order allows it, or to avoid unlawful processing or serious risk.

Can Preferium change the wholesale price?

For future periods, with at least 30 days’ notice. You can cancel before the change takes effect.

Are we locked in?

No. The subscription renews each period until you cancel, and you can cancel before the next charge. A period that has started is not refunded. Switching to another provider carries no separate switching fee.

What happens if we leave?

You stop new sales and stop using the Preferium name, and each client workspace follows the exit process: export in a structured format, a transition period, and the client’s DNS pointed back to its own server. Your clients get neutral information about DNS, export and whom to contact.

Who supports our clients?

You do, as the first line for commercial questions and everyday support. Preferium supports your agency, and its support can open a client view read-only, behind a visible banner. No uptime or response time is promised unless a signed order states one.

When does partner registration open?

Preferium for agencies is in private preview. A founding partner is an agency invited from the waitlist before registration opens to everyone. There is no opening date yet. Join the waitlist and we will invite you as the platform opens.

Build your agency on Preferium

Partner registration opens by invitation from the waitlist, and there is no date yet. Read the agency agreement and how partner billing works before you decide.

  1. Connect a client site
  2. Set the control level
  3. Run under your brand

Privacy choices

Choose which optional technologies Preferium AS may use. All of them are off until you choose.

Analytics: Google Analytics 4 counts page views. Google may receive the page address, referrer, network address, browser and device details, and online identifiers. Browser storage: _ga, _ga_*: Up to 730 days. Renewed on activity. The browser may shorten the storage period.

Provider: Google Ireland Limited. Google may transfer data to the United States.

See the cookie notice, the privacy notice and theterms.

Necessary technologies Used for site functions

Preferium AS and Cloudflare deliver the site and protect forms against abuse. A local preference remembers if you pause animation. When optional tracking is available, the site can also remember your documented privacy choices.

Consent receipt
Provider: Preferium AS. HttpOnly receipt that documents and retrieves your consent choice. Name in the browser: __Host-preferium_consent. Storage period: The receipt is valid for up to 180 days without rolling renewal.
Local privacy choices and pending rejections
Provider: Preferium AS. Local storage of privacy choices and pending rejections. The entry alone can never allow optional technologies; a valid server receipt is required. Name in the browser: preferium-consent-v2. Storage period: Until the entry is overwritten or the browser site data is cleared. No automatic timed deletion is configured.
Privacy choice synchronization between tabs
Provider: Preferium AS. The latest message that synchronizes privacy choices and pending rejections between tabs. The message can only close optional technologies and trigger a new server check. Name in the browser: preferium-consent-sync-v1. Storage period: Until the entry is overwritten or the browser site data is cleared. No automatic timed deletion is configured.
Motion pause preference
Provider: Preferium AS. Session storage restores the requested accessibility preference between pages in this tab. Nothing is sent to a server. Name in the browser: preferium-motion-paused. Storage period: Until this browser tab session ends.
Cloudflare Turnstile
Provider: Cloudflare. Abuse protection that loads only on forms where Turnstile is necessary. Storage period: Short-lived control value tied to a form submission.
Analytics

Helps us understand how the site is used, when you consent.

Provider: Google Ireland Limited. The data may include the page address, referrer, network address, browser/device, online identifiers and usage events.

_ga, _ga_*
Processes site usage for aggregated analytics after specific consent. Storage period: Up to 730 days. Renewed on activity. The browser may shorten the storage period.

You can withdraw your choice via Privacy choices. That stops further optional loading but does not recall data already sent to Google. We attempt to delete known first-party values; the browser may prevent deletion of third-party values.

How Google uses and is responsible for data · How Google uses information from partner sites · Google privacy policy