PreferiumCapability catalog
358 capabilities. 24 areas.
The health checks find the problems. These are the capabilities where the engine acts, measures, or hands you the control. Nothing to install, no plugin, no widget for the visitors — the work happens in the HTML response the client site already serves, on supported platforms and configurations.
328 capabilities across 23 areas are client-facing. 30 capabilities in one dedicated agency area belong to your agency. The search field filters the whole list.
358
Capabilities in the full catalog
24
Areas
328
Client-facing capabilities
30
Agency & white-label capabilities
< 60 s
From fix to live
No capabilities match the search.
01
Connection and setup
12 capabilitiesOne DNS record puts the engine in front of the client site. No code, no plugin, no server access.1Platform check before you startWe tell you up front whether the client’s platform can be supported — and if it can’t, we say so with a named reason.
2One CNAME recordThe client points one DNS record at us. We do the rest — no server access, no plugin, no code on the site.
3Automatic certificateThe HTTPS certificate is issued, installed and renewed for the client site, and kept valid without anyone doing anything.
4Apex domain handlingIf the DNS provider cannot point a bare domain at us, we detect it and switch to the www variant automatically.
5Connection tested firstA probe confirms that the client’s server actually answers us before anything goes live, so DNS is never pointed at a broken setup.
6Automatic startOnce DNS and certificate are verified, the engine switches itself on and starts the first audit. Nobody has to come back and press a button.
7Continuous re-verificationIf the DNS record is removed or changed later, we detect it and say so.
8Setup wizardStep by step per client site: control level, autopilot, scope rules, Google connection, visible rewrites and brand knowledge.
9Switch origin serverMove a connected site to a new host by changing one setting. No new DNS, no new setup.
10Host header overrideFor hosting that only answers on its own internal hostname, one setting sends the right header so the site works behind the engine.
11Reminder of what is missingUntil DNS, certificate and Google are connected, the panel shows exactly what is left to do.
12Freeze or disconnectWhat happens to already published changes when a client contract ends is set out in the agency terms. If the client explicitly asks for a technical disconnection, the original site is shown again.
02
Meta tags and page signals
15 capabilitiesWhat search engines and language models read first. Rewritten in the HTML we serve, without changing how the client publishes.13Title tagsThe headline Google and the AI models see, rewritten for every page — and written where a page has none.
14Meta descriptionsThe text under the headline in the search result, rewritten everywhere and added where it is missing.
15Missing tags are added, not just fixedIf a page has no title, description, sharing tag or canonical link, one is written and inserted — instead of the optimization quietly doing nothing.
16Open Graph title and descriptionHow the page reads when shared on Facebook and LinkedIn, rewritten and added where missing.
17Open Graph imageImproved where the page already has one. We never invent an image address that might not exist.
18X/Twitter cardsTitle, description, card type and the client’s account set for sharing on X, and added where missing.
19Canonical linksTells the machines which page is the original, so copies and variants stop competing with each other.
20Robots directivesControls what is indexed and what is not, with a safety filter that only lets valid instructions through.
21Language attributeEvery page declares the right language, validated, and consistent with the version actually served.
22Keywords, author and publisherImproved where the client site already uses them.
23Article tagsTopic tags on articles are sharpened where they exist.
24Viewport and theme colorMobile display settings and the browser bar color are corrected where they exist.
25Home screen and app tagsIcons, tile colors and app settings, so the site looks right when saved to a phone.
26Security headersModern security headers are added to every response we serve.
27Changes are live within 60 secondsOptimized pages are marked short-lived and private, and old validators are stripped, so a change or a kill switch reaches visitors in about a minute — and no intermediary can serve the old version back.
03
Structured data
12 capabilitiesThe language machines actually speak. The client’s existing schema is merged in and kept; competing markup from the SEO plugin is set aside, so the machines get one consistent answer instead of two.28One connected schema graphEvery page gets one clean, interlinked block of structured data instead of scattered fragments.
29The client’s own schema is keptWhat the site already publishes is merged into our graph instead of thrown away — and duplicates are removed.
3031 schema typesBusiness and website, articles and Q&A, product, price and review, media, place and event, person and author. Each type is written only when it actually fits the page.
31SEO plugin set asideWe detect Rank Math, Yoast, All in One SEO and Squirrly, and replace their competing markup with our merged graph, so the machines do not get two different answers.
32Organization identityLegal name, logo and official profile links marked up, so the machines can verify who the client is.
33Knowledge Graph linkThe client’s Wikidata identifier connected to the pages, so the site is tied to the entity the machines already know.
34Author profilesReal people are named as authors on articles, with role, bio and verified profiles, so the machines see who wrote what.
35Independent validationThe structured data is checked against Google’s published rules before it goes live, and the result is logged.
36Google’s own verdict per pageWe read Google’s rich-result and indexing verdict for the client’s URLs straight from Search Console, so you see what Google actually thinks — not what a tool guesses.
37Schema coverage reportWhich valuable schema types the site is still missing, page by page.
38Prices and dates marked upPrices and dates in the text are marked up, so they can appear directly in the results.
39Breadcrumbs marked upThe navigation path is marked up, so the path appears in the result instead of a raw address.
04
Visible page content
16 capabilitiesOff by default. Nothing a visitor can see is changed until you turn on visible rewrites — and menus, footers and sidebars are never touched.40Main headingThe H1 is rewritten to match what people and AI actually search for. If the page has none, you get a suggestion to add.
41SubheadingsH2 through H6 rewritten into a logical, descriptive structure.
42Link text“Click here” becomes text that says where the link actually goes.
43Image captionsCaptions that explain what the image shows.
44QuotesQuote blocks are sharpened for clarity.
45Code explanationsA short plain-language explanation is placed above code examples.
46List itemsBullet points rewritten so they are clear and complete.
47Table captions and column headersTables get a caption and column headers the machines can understand.
48Form labels and hintsClear labels and helpful placeholder text in the client’s forms.
49AI answer blockA block at the top of the page: short summary, a direct answer paragraph, key points and sources — exactly the shape AI assistants prefer to cite.
50Related links blockUp to seven internal links chosen by meaning, helping both readers and crawlers find related pages.
51Right-to-left supportCorrect text direction for Arabic, Hebrew and similar languages.
52Map embedsMap boxes for physical addresses, built safely from coordinates instead of pasted code.
53Navigation is never touchedVisible rewrites deliberately skip everything in the menu, footer and sidebar.
54Inserted text in the page’s own languageThe answer block, links block and map labels write their own labels in the page’s language, in 21 languages.
55Duplicate titles avoided at writing timeThe titles of neighboring pages are shown to the AI while it writes, so duplicates are avoided immediately instead of being found in an audit weeks later.
05
Images
5 capabilitiesMachines do not see images. They read the description — or nothing.56Alt text on imagesEvery meaningful image gets a description of what it actually shows.
57Decorative images left alonePurely decorative images are recognized and skipped — no description is written or forced.
58Modern image formatsPicture markup so the browser can load a much smaller AVIF or WebP version where the host can deliver it, with a safe fallback to the original where it cannot.
59Lazy loadingImages and embeds below the fold load only when the visitor scrolls to them.
60Real browser renderingPages that only build themselves in the browser are fetched with a real browser, so AI crawlers get actual content instead of an empty shell.
06
Speed and delivery
8 capabilitiesMeasured on real visitors, not in a lab simulation.61Preload hintsThe files that matter most load first, cutting the time to first paint.
62Critical CSSThe styles needed for the first screen are inlined, so the page appears immediately.
63Core Web VitalsReal speed numbers — loading, responsiveness and visual stability — from actual Chrome visitors.
64PageSpeed auditsGoogle’s own audit of performance, SEO, accessibility and best practices, run automatically and on request.
65Oversized file detectionScripts, stylesheets and images that are too heavy are found and reported.
66Blocking file detectionFiles that hold up the first paint of the page are identified.
67Stays up when the client’s server does notIf the client’s own server times out or errors, the last good copy of the page is served on, so an outage does not take the site down.
68Served from the edge, globallyPages are handled close to the visitor, wherever in the world they are.
07
Files we serve for the client
11 capabilitiesThe files search engines and AI agents look for, generated from the live site and kept current — without a plugin.69sitemap.xmlGenerated and served: every page, sensible priorities, blocked pages left out.
70robots.txtGenerated and served: AI crawlers allowed in by default, the client’s own rules respected.
71Content signalA clear declaration of what AI may do with the client’s content — appear in search yes, answer questions yes, train on it the client’s choice.
72llms.txtThe new standard file that gives language models a guided tour of the site, in short and full versions.
73agent.json and agents.txtMachine-readable manifests that describe the site to AI agents.
74RSS and Atom feedA content feed generated from the client’s pages.
75Web app manifestSo the site behaves like an app when saved to a phone.
76IndexNowSearch engines are told the moment a page changes, instead of waiting for the next crawl.
77Sitemap priority controlOverride importance and update frequency for any page.
78Keep pages out of the sitemapThin or private pages are kept out of the map the client hands to search engines.
79Custom security.txtA published security contact, so researchers can reach the client the right way.
08
Redirects and URL handling
5 capabilitiesWithout server access and without a plugin.80Redirect managementCreate 301 and 302 redirects yourself, live immediately, without server access and without a plugin.
81410 for retired pagesMark a page as permanently gone, so search engines and AI crawlers drop it — rather than just redirecting it.
82Broken and moved URL detectionLinks and pages that return errors are found and reported, so you can decide what should be redirected.
83Redirect target repairWhen the client’s server redirects to its own internal address, we rewrite it, so visitors and crawlers stay on the client’s domain.
84URL hygieneDouble slashes, uppercase letters and overly long paths are flagged.
09
Languages and international
7 capabilitiesThe right version to the right visitor, with grammar that holds up.85Automatic translationTitles, meta descriptions and headings translated into the languages you choose, with correct regional grammar.
86Serving per languageEvery visitor and crawler gets the right language version, with a sensible fallback when there is no exact match.
87Translation glossaryLock the words that must never be translated — product names, brand terms, technical vocabulary.
88Natural phrasingTranslations are rewritten so they read as written by a person in that language, not machine-converted.
89Hreflang tagsThe links between country and language versions are written and served, so the right version reaches the right visitor.
90Hreflang auditEight checks find broken, missing or contradictory links between the language versions.
91Search marketThe country and language that rankings, keyword data and AI answers are measured in — detected automatically, changed by you.
10
Audit and health
33 capabilities88 automated health checks, run on every page. Findings open and close themselves as the site changes.92Health scoreOne score from 0 to 1000 for the whole site, with this week’s change and what moved it.
93Title checksMissing, too short, too long, duplicated across pages, more than one on the page.
94Meta description checksMissing, too short, too long, duplicated across pages.
95Heading checksMissing main heading, several main headings, skipped levels, heading identical to the title, repeated across pages, and length.
96Content checksThin content, duplicates, low quality, oversized page, oversized HTML, missing language, broken resources, oversized scripts and stylesheets, insecure mixed content.
97Link checksNo internal links, too many links, empty link text, empty addresses, broken internal and external links, orphan pages, invalid link attributes, pages with only one incoming link.
98Image checksMissing alt text and oversized image files.
99URL checksDouble slashes, uppercase letters, overly long paths.
100Canonical checksMissing, invalid, pointing at another page, pointing outside the domain, or more than one.
101Structured data checksNo schema on the page, invalid schema, missing recommended fields, and schema Google itself rejected.
102Sharing tag checksOpen Graph and X/Twitter: missing blocks, missing image, missing card type, invalid card type, and text that gets cut off in the preview.
103Indexability checksError pages, redirects, noindex in the page or the header, missing from the sitemap, non-indexable pages listed in the sitemap, contradictory or invalid robots directives, nofollow, meta refresh, and insecure or inconsistent redirect targets.
104Hreflang checksEight checks on the language links: missing return links, no default, missing self-reference, invalid language codes, ambiguous language codes, duplicates, broken targets, orphan alternates.
105Domain-level checksHTTPS, sitemap and robots serving, unclassified site type, expiring certificate, and AI crawlers blocked for search, training or mixed purposes.
106Detects blocked AI crawlersSays when the client site blocks ChatGPT, Claude or Perplexity — and separates a total block from blocking training only.
107List of what is in orderShows what the site already passes, not just what it fails.
108Independent second auditA separate external engine runs a further set of technical checks on the client’s key pages.
109Deep site auditA full external crawl hunting duplicate titles, duplicate content, broken links, redirect loops and non-indexable pages.
110Our own nightly crawlerVisits the site every night, finds new pages via the sitemap, and logs every change.
111Probes for broken links and resourcesInternal links, outbound links, scripts, stylesheets and images are tested for errors.
112Orphan pages and crawl depthFinds pages nothing links to, and pages buried so deep they are invisible in practice.
113Certificate alertWarns before the client’s own certificate expires and takes the site down.
114Site type detectionWorks out what kind of site the client runs — store, blog, local business, publisher — and picks the structured data that fits.
115JavaScript dependency warningIf the page is nearly empty before the scripts run, we say so plainly, because that is exactly what the AI crawlers read.
116Readability scoreHow easy the text is to read, with suggestions. Advisory only — never published to the live page.
117Brand voice scoreHow closely a page matches the voice you have defined. Advisory only.
118Sentence length analysisFlags sentences that get too long to read comfortably. Advisory only.
119Site structure treeThe whole site as a navigable hierarchy, so you can see its shape.
120Page explorerEvery page in a sortable table with score, status and focus keyword.
121Content pruning reportEvery page sorted into keep, thin or prune, judged against actual Google impressions instead of a guess.
122Publishing cadenceHow often the client publishes, and how many new pages appear each month.
123Recommendation feedA prioritized list of what should be done next, scored daily by likely impact, so the most valuable work sits at the top.
124Dismiss a findingDisagree with a check? Hide it, for one page or the whole site, without skewing the score.
11
AI visibility and citations
26 capabilitiesWhether the assistants people actually ask name your client — measured against the real engines with live web search, not a simulation.125Citation tracking in four assistantsEvery week we put the tracked prompts to ChatGPT, Claude, Perplexity and Gemini and log whether the client is named.
126The actual sources they citedNot just that the client was mentioned, but the actual pages the assistant used to answer.
127Read the full answerOpen the complete answer the assistant gave, not just the fact that the client appeared in it.
128Where in the answer the client standsBeing named first is worth more than being named last, so position is tracked, not just presence.
129SentimentEvery mention classified as positive, neutral or negative — being spoken of badly is not visibility.
130Competitors cited alongside the clientWhich rival domains and pages the assistants cite instead of, or together with, the client.
131Share of voiceThe client’s share of AI answers in the market, measured against named competitors.
132Honest uncertainty intervalMention rates are shown with a confidence interval, so one hit out of two samples is never presented to a client as 50%.
133Tracked prompts and topicsDefine the questions you want the client to win, group them into topics, and follow the trend over time.
134Prompt simulatorType a question and see live what each assistant answers and who is cited, with suggestions for what to fix.
135Google AI ModeCitations inside Google’s conversational AI answers.
136AI Overview presenceWhether the client appears in the AI summaries at the top of Google’s results.
137Answer opportunitiesQuestions people actually ask that the client site does not answer yet.
138Brand mentions on the webWhere the client’s brand is discussed online, with weekly trend.
139Share of AI mentionsThe client’s share of all AI and assistant mentions in the market, week by week.
140Ads in AI answersWho pays to appear in ChatGPT answers on the client’s topics.
141Forum opportunitiesReddit and Quora threads ranking for the client’s keywords — the discussions the assistants draw their answers from.
142Entity authorityThe client’s presence in Wikipedia, Wikidata and Google’s Knowledge Graph, the sources the machines trust most.
143AI crawler analysisWhich AI bots visited which pages, and when.
144Crawler access checkConfirms whether GPTBot, ClaudeBot and PerplexityBot can reach the site at all — the question that decides whether anything else matters.
145Crawler ViewSee any page exactly as GPTBot sees it, instead of trusting that it looks fine in your browser.
146Free public AI scanAnyone can run a free scan that shows what ChatGPT sees on a site, without an account.
147GEO scoreOne AI visibility score from 0 to 100 built on seven weighted signals, identical for every site, so scores can actually be compared.
148Citation A/B testsRun two versions of a page and measure which one the assistants prefer to cite.
149Citation milestonesThe first mention, or a citation peak worth noting — logged when it happens.
150Executive summaryA summary of a site’s AI visibility that can be handed to a client or a board.
12
Rankings and keywords
28 capabilitiesPositions, demand and competitors — on real numbers.151Google rank trackingWeekly positions for every keyword you track, with daily tracking available.
152Bing rank trackingThe same positions in Bing, which several AI assistants draw from.
153Refresh on demandForce an immediate check when you need today’s numbers, not last week’s.
154History per keywordThe full position history behind a keyword, in one view.
155Week-over-week changeEvery keyword classified as improved, stable or dropped.
156Position distributionHow many keywords sit in the top three, the top ten and beyond.
157SERP featuresWhich result features — snippets, images, video, AI answers — appear for each keyword.
158Drop alertYou are told when rankings fall below a threshold you set.
159New competitor alertYou are told when a new rival shows up in the client’s results.
160Historical backfillFill in a new site’s ranking history in one action, so the curve starts full instead of empty.
161Search volumeHow many people actually search for each term every month.
162Demand trendsMonth-by-month history showing whether a term is growing or dying, not just today’s number.
163DifficultyHow hard each term will be to win.
164Search intentWhat someone actually wants when they search — to buy, to learn, to find a place.
165Keyword suggestionsNew keyword ideas generated from the client’s brand and market.
166Keyword workbenchResearch any keyword on demand, for any site, tracked or not.
167Saved keyword listsSave analyses in named lists you can open, edit and reuse across sites.
168Keyword gap vs. competitorThe terms competitors rank for and the client does not.
169Keyword opportunitiesTerms where a small push yields real traffic, ranked by what is achievable.
170Cannibalization detectionFinds the client’s own pages competing against each other for the same term.
171Focus keyword per pagePin the term a page should win, and every rewrite of the page aims at it.
172Organic visibilityThe client’s overall search visibility, tracked against competitors.
173Traffic estimateEstimated traffic for the client and for every competitor you track.
174Competitive mapPlots the client against competitors on visibility and traffic, so you see where they actually stand.
175Topical dominanceKeywords grouped into topics, each scored 0–100 by how thoroughly the client owns it.
176Site ExplorerAnalyze any domain — a competitor, a prospect, an acquisition target: rankings, top keywords, competitors, links, age and AI share.
177Technology detectionWhat any site is built with.
178Domain age and registrationRegistration history as an authority signal, for the client or whoever you are researching.
13
Links and authority
8 capabilitiesWho points at the client, and who points at the competitors instead.179Link monitoringThe whole link profile tracked weekly: totals, referring domains and what changed.
180Anchor text profileThe words people use when they link to the client — the quality of the profile, not just the count.
181Referring domain profileWho links to the client, and how authoritative they are.
182New link alertYou are told when a noteworthy new site links to the client.
183Lost link detectionLinks that disappeared, so you can chase them before the rankings follow.
184Link opportunitiesDomains that link to competitors but not to the client yet.
185Internal link opportunitiesPages on the client’s own site that should link to each other, found by meaning instead of word matches.
186Link gap vs. competitorWhere rivals pick up links the client misses out on entirely.
14
Local visibility
8 capabilitiesFor businesses with an address: what people nearby actually see.187Local ranking gridA heat map around the business showing the Google Maps position at every point, not one average number.
188Business locationsAddresses, opening hours and phone numbers discovered from the client’s own site and gathered in one place.
189Social profiles discoveredThe client’s accounts found automatically and linked into the structured data.
190Name, address and phone consistencyWhat is registered, checked against what the site actually publishes.
191Directory presenceWhether the client is listed in the leading local directories in their market, plus Facebook everywhere.
192Review monitoringTrustpilot, Google Reviews and Tripadvisor tracked weekly: rating, volume and movement.
193Local structured dataAddresses, opening hours and contact details marked up, so the machines can answer “who is nearby”.
194QR code for Google reviewsA ready-made QR code that sends the customer straight to the review form in Google.
15
Analytics and attribution
10 capabilitiesProof that the work is working, drawn from Google’s own data instead of our claims.195Search Console syncReal clicks, impressions, positions and click-through rates imported daily.
196Google Analytics syncReal sessions and behavior imported daily.
197Impact per changeFor every change we publish, a before-and-after window with Google’s own data showing what it actually delivered.
198Changes marked on the traffic graphPublished fixes, detected content changes and rollbacks marked right on the click curve, so you see what moved what.
199Traffic from AIReal visitors arriving from ChatGPT, Perplexity and other assistants.
200Traffic breakdownEvery visit classified as human, search engine, AI assistant or bot — not just the AI share.
201Performance per pageWhich pages pull clicks and which do not, with position and click-through rate.
202Performance per queryThe actual searches that bring people to the client.
203Device and countryWhere the traffic comes from and what it uses.
204Quality snapshots per pageHow each page’s quality and performance change over time.
16
Reports
14 capabilitiesReports under your own brand, delivered without anyone assembling them by hand.205PDF reports in your brandYour logo, your colors, your sender address. The report looks like your own document, not ours.
206Twelve report sectionsChoose which sections appear and in what order.
207Weekly or monthlySet the frequency and which weekday it lands on.
208Recipient listsDifferent recipients per site, or one template every site inherits.
209AI-written explanationA plain-language explanation written into each section — which you can edit and approve before it is sent.
210Live previewSee the report before it is generated or sent.
211Generate any timeProduce a report when you need it, outside the schedule.
212Export as imageExport a report as an image for slides and email.
213Public sharing linkGive the client a private link that opens the report without a login — revocable at any time.
214Delivery logExactly when each report was sent, and to whom.
215Portfolio reportsAll clients rolled into one report for your own use.
216Multi-site dashboardEvery site in one view with overall score, trend lines and the buckets Winning, Stable and At risk.
217Star priority sitesPin the accounts that matter most, so they stay at the top.
218Download the portfolioExport the whole multi-site view as a file.
17
Guidance and AI assistants
11 capabilitiesHelp that knows the site’s numbers — and can read everything but change nothing.219SEO assistantA conversation that knows the site’s actual numbers and answers with concrete, linked steps. It can read everything and change nothing.
220Action plansAsk for a plan and get ordered steps, each linking straight to the screen where the work is done.
221Brand knowledgeUpload documents, guidelines and PDFs; ask questions and get answers grounded in the client’s own material.
222The client’s pages become knowledgeThe pages we have read are turned into brand knowledge automatically, so grounded answers work without anyone uploading anything.
223Brand facts filled inName, description, audience and distinguishing traits discovered from the client’s own site.
224Approve or lock every fieldYou confirm or lock the fields, so automatic discovery never overwrites what you have curated.
225Knowledge graph viewHow the brand is modeled as an entity the machines can recognize.
226Topic insightA weekly sentence on how the client’s topics are moving in AI answers.
227Search previewSee the live title, address and description exactly as Google and the AI assistants show them, with length guidance.
228Summary of work doneHow many issues the engine fixed, how many hours it saved, and how many pages are now clean.
229Queue of what comes nextWhat the automation intends to work on next, and why, before it runs.
18
Alerts
18 capabilitiesAlerts by email, mirrored to Slack, one type at a time. Each one can be switched off individually.230Optimization disappeared and could not be repairedSomething changed the live page, and we could not get it back.
231A publish failedA change did not reach the live site.
232A publish was rolled backA change made something worse and was reversed automatically.
233The crawler failedWe could not read the client site.
234First audit finishedThe first scan is complete and the results are ready.
235New findingsNew issues found, filterable so you only hear about what you care about.
236Daily activity digestWhat the engine did yesterday.
237Daily alerts per siteEverything urgent across the client sites.
238Weekly site healthScore, change, and what opened and closed.
239Rankings droppedKeywords fell below your threshold.
240AI visibility droppedThe client is cited less often than before.
241Citation milestoneThe first mention, or a citation peak worth noting.
242Weekly share of voiceHow the client’s share of AI answers moved.
243Monthly report readyThe PDF has been generated and sent.
244Portfolio digestAll clients in one weekly message.
245Onboarding guidanceShort, helpful messages on day 0, 1, 3 and 7 while a new site gets going.
246Slack mirroringSend any of these into a Slack channel, choose which events go there, and send a test message.
247Delivery log and unsubscribeA searchable record of every message we actually sent, and one-click unsubscribe from anything recurring.
19
Automation and autopilot
13 capabilitiesHow much the engine may do on its own is entirely your decision.248Three control levelsFull autopilot, Invisible-only, or Review everything. You choose per client site.
249Risky fixes behind a safety judgeRemoving a stray noindex or a contradictory canonical link goes through a safety assessment first, is flagged for your attention, and can always be undone.
250Content pruningThin pages with no traffic can be set to noindex and taken out of the sitemap — reversible with one click.
251One-click fixes you controlSome changes, like turning on the sitemap, are offered as a button instead of being done for you.
252Undo an automatic fixThe last 50 automatic changes listed in plain language, with one click to undo the reversible ones.
253Nightly optimizationNew and changed pages are picked up and optimized without anyone asking.
254Re-optimization on changeWhen the client changes a page, the engine detects it and updates its work.
255IntensityChoose light, standard or aggressive, and see immediately how prioritization and pace of coverage change.
256Scope controlAddress patterns that decide exactly which pages the engine may and may not touch.
257Automatic work limitA hard ceiling on how extensively the autonomy may work on each site.
258Rules and templatesDeterministic bulk templates for titles, descriptions, robots and canonical links, applied to a pattern or the whole portfolio — with a dry run first.
259Saved rule templatesKeep the rules that work, and reuse them on the next site.
260A/B experimentsSplit-test titles, descriptions and headings across matching pages; the winner is decided statistically on real Google clicks, not on opinion.
20
Control and overrides
18 capabilitiesEverything can be switched off, overridden or rewritten by you. What you write always wins.261Kill switchOne click, and the client’s original site is served untouched, everywhere, within a minute.
262Visible rewrites switchEverything a visitor can see stays off until you deliberately turn it on.
263Control per element typeEach element type can be switched on, off, published or withdrawn on its own.
264Choice per pageFor any page: choose the original, the AI version, or your own text.
265Your text always winsAn override you write is never overwritten by the automation.
266Visual editingClick an element in a live preview of the client’s own page and edit it in place.
267Predefined brand voicesSix curated voices — professional, friendly, clear, creative, exclusive, explanatory — as a starting point.
268Global writing instructionOne free-text instruction applied to everything the AI writes for the site.
269Instruction per element typeSeparate guidance for titles, alt text, link text and every other element type.
270Forbidden and preferred wordsWords the AI may never use, and words you want it to reach for.
271Structured brand factsAudience, industries, locations, distinguishing traits and competitors, fed into every rewrite.
272Suggested style guideThe AI proposes a style guide from the client’s own site, which you accept or edit instead of writing from scratch.
273Writing rules for answer enginesAn optional extra layer of rules tuned to being cited by AI assistants.
274Bulk export to CSVExport the optimized content as a spreadsheet.
275Bulk import from CSVEdit in a spreadsheet and import the changes back, with job tracking.
276Export what is publishedExport a machine-readable record of exactly what is live on the site right now.
277Export keywords and findingsTracked keywords with positions, and the affected pages behind any finding.
278Limits per capabilitySet your own working limits for pages, audits, prompts, topics, keywords and grid points — each workflow can be switched off entirely.
21
Safety in the engine
16 capabilitiesThe engine sits in front of the live site, so every layer is built to fall back to the client’s original page.279Fail-safe that never breaks the pageAn unexpected problem anywhere in the chain means the client’s original, untouched page is served.
280Safe even when we cannot reach our own dataIf our systems are unavailable, the original page is served instead of a half-optimized one.
281Only pages that answer correctly are touchedError pages, redirects and non-HTML responses are passed straight through and never rewritten.
282All output is sanitizedGenerated text that looks like code, runs too long, or hides characters is rejected before it can reach the page.
283Safe links onlyEvery inserted address is restricted to ordinary, secure web links.
284Prompt injection protectionText taken from the site and from third-party data is neutralized before it reaches the AI, so nothing hidden on a page can hijack how the site is rewritten.
285Grounded in the client’s own dataEvery rewrite is written from the actual page, ranking keywords, Search Console demand, competitor snippets, the client’s anchor texts and business details — never a reworded guess.
286Quality gate before publishingValues that are too long, malformed or risky are blocked before they go live.
287Verification after publishingA real browser checks the core elements — title, meta description, H1 and schema — on the live page after every change.
288Automatic rollbackA change that made things worse reverses itself, and you are told.
289Drift detection and self-repairEvery 30 minutes the live page is compared with what it should be, and repaired if something overwrote it.
290Cloaking guardEvery optimized page is fetched twice — as a person and as GPTBot — and any serious difference is flagged to you. We do not show the machines anything different from what people see.
291Automatic shutdown on failureIf serving starts to fail, the engine switches itself off instead of continuing with something broken.
292Deployed changes at contract endWhat happens to already published changes when a client contract ends is set out in the agency terms, and the complete change record can be exported as CSV at any time.
293Your way out of DNSWe keep the original DNS record. It is restored only if the client explicitly asks for a technical disconnection.
294Independent status pageA public, honest status page that says plainly when something is wrong, instead of showing false green.
22
Team, access and integrations
20 capabilitiesRoles, API and connectors — for those who want the engine inside their own systems.295RolesMember, administrator and owner, with a clear matrix of what each role can and cannot do.
296Team members in the workspaceInvite people to the whole workspace.
297Team members per siteInvite someone to exactly one site and nothing else.
298Email invitationsWith a preview before they are accepted, and revocable at any time.
299Team activity feedWho did what, on which site.
300Single sign-onSAML SSO with your identity provider, and email-first discovery on the login screen.
301Public APIA documented REST API with token authentication, scopes, rate limits and a usage log.
302Published API schemaAn OpenAPI specification you can generate a client library from.
303API tokensCreate scoped tokens shown once, restrict them to IP addresses, rotate one with a transition window so integrations do not break, and revoke them immediately.
304Machine accountsDedicated non-human identities for your own automation.
305Outbound webhooksFourteen event types sent to your systems as they happen.
306Signed webhooksEvery delivery is signed, so you can verify it came from us.
307Webhook delivery logEvery attempt with request and response, a test button, and manual resend.
308Automatic retriesFailed deliveries are retried on a backoff schedule, and the endpoint is disabled after repeated failure.
309Connector for AI assistantsConnect ChatGPT, Claude or any compatible client straight to the workspace, with 17 read tools and one guarded publishing tool.
310Publishing via APIRegenerate and publish page elements straight from your own systems.
311Google Search ConsoleConnected in the wizard, with a picker for which property.
312Google AnalyticsConnected the same way.
313Command paletteJump to any page, site or setting from a keyboard search, with shortcuts and a reference sheet.
314Activity and change feedA running timeline of what the engine did, plus every content change detected on the site, flagged when something was reversed.
23
Trust, privacy and compliance
14 capabilitiesWritten down and published, because “trust us” is not a security control.315Trust centerA public page that names which security controls are in place and which are not yet — instead of a vague badge.
316Subprocessor listEvery external service that touches the data, with location and transfer basis, published.
317Data processing agreementA signable data processing agreement under the GDPR.
318Record of processing activitiesGDPR Article 30 records published, not just claimed.
319Named privacy contactA real, named contact and a documented escalation path.
320Requests from individualsA defined path for access, correction and deletion.
321Published retention periodsHow long each data type is kept, with automatic deletion when the time is up.
322Vulnerability disclosure policyA published security reporting policy with scope, response times and safe harbor for researchers.
323Software inventoryA published record of what the platform is built from.
324Tamper-evident audit logEvery sensitive action logged in a chained log that cannot be altered quietly.
325Isolation between clientsEvery piece of data is scoped to its owner at the database level, not just filtered in code.
326Encrypted third-party tokensThe connected Google credentials are encrypted and never stored in readable form.
327Backups in three placesData is backed up continuously to separate systems, with recovery rehearsed instead of assumed.
328Client data exportExport published changes, tracked keywords, findings and affected pages. Preferium’s source code and runnable engine are not included.
25
Agency & white label
30 capabilitiesFor your agencyThis area describes the white-label functions your agency itself gets: the branded panel, your own Stripe, packages and prices, client workspaces and the wholesale view. Your clients never see it — they see your brand.
How the economics work between you, your clients and Preferium is on the white-label page.
329Isolated client workspacesA separate, sealed workspace per client.
330Your brand across the whole panelName, logo, dark logo and accent color repaint the entire panel.
331Extended brand assetsProduct name, tagline, legal entity, favicon, touch icon, sharing image, and your own links to support, documentation, status, terms and privacy.
332Custom dashboard domaindashboard.youragency.com, with the certificate issued and renewed automatically. Clients never see a vendor address.
333Your own sender addressReports, alerts and invitations are sent from your email, with SPF and DKIM records handed to you and re-verified automatically.
334White-label login emailsEven logins and invitations come from you, under your brand.
335Your own landing pageA branded marketing page on your own hostname, kept in sync with your current packages and prices.
336Your own signup flowClients sign up on your domain — the process never leaves your brand.
337Your own terms page for clientsPublish your own terms to clients, built on a standard template with your own clauses.
338Package builderBuild the packages you sell, and decide exactly what each one contains.
339Versioned price listsPrice every version in every currency; only published, priced versions become sellable.
340Your own pricesYou decide what a package costs and what a credit top-up costs. The margin is yours.
341Sell and change packagesSell to a client, then upgrade, downgrade or change the seat count, with the price shown before you confirm.
342Your own Stripe accountClients pay you directly, with your products, your prices and your money.
343Agency pays or client paysDecide per client whether they pay themselves or you invoice them privately — and switch mid-period.
344Wholesale price listWhat the platform charges you sits next to what you charge the client, so the margin is always visible.
345Credit top-up for a clientTop up on a client’s behalf, at your price.
346Automatic top-up for clientsLet a client’s credits refill automatically within limits you set.
347Feature control per clientDecide which capabilities each client may use.
348Health signals per clientEvery client row shows credits used, days left at the current pace, and whether they have changed their own settings.
349Portfolio across clientsAll clients rolled up into one view.
350View-as for supportEnter a client’s workspace in read-only mode to help, with a visible banner so nothing is hidden.
351Contract-end protectionWhat happens to already published changes when a client contract ends is set out in the agency terms, and the complete change record can be exported at any time.
352Client cap per planA clear, enforced limit on how many clients the plan carries.
353Agency handbookA reseller handbook inside the panel, invisible to clients.
354Public help pageThe same articles on a public help page you can point clients to.
355Client help centerA built-in, vendor-neutral help center for clients, under your brand.
356No vendor traceThe optimized HTML we serve carries no vendor identity, so a client who inspects it finds nothing to look up.
357Agency trialA trial period to run the platform properly before you commit.
358Multiple currenciesSell in the currency the market actually uses.
How to read the list
Each item is one thing the engine does for a site. The switches are yours: the engine never takes an action you have not allowed, and everything a visitor can see is off until you turn it on.
What an item means
The list describes discrete capabilities. What the engine may actually do on a given site is decided by the control level, the guardrails and the switches you set.